Product Design Product Strategy
Jordans Flowers: Redesign
Role
Redesigning a flower shop’s website, logo and posters to create a warm, engaging, and user-friendly experience that showcases its products, enhances navigation, and enables online ordering.
Overview
Current Website
Desired Website
I had the pleasure of combining creativity and design to craft a series of promotional posters and a fresh, engaging website for a charming flower shop. This project allowed me to merge my passion for design with the natural beauty of florals, resulting in a visually captivating brand experience that reflects the shop’s elegance and charm.
The existing website lacks warmth and engagement, failing to reflect the inviting atmosphere of the flower shop. It does not effectively showcase the variety of products and services available, nor does it provide an option for online ordering or social media integration. These limitations may be impacting sales and customer engagement.
The goal is to revamp the website with high-quality imagery that beautifully highlights the shop’s offerings. The new design should feature clear navigation and an intuitive layout, making it easy for customers to explore products, understand services, and seamlessly place orders online.
Information Architecture
This IA ensures a clear user flow, allowing customers to discover, browse, and purchase products effortlessly while also providing additional engagement touchpoints through services, social media and additional engagement touchpoints creating a seamless and engaging shopping experience.
Updated Design
Home page
Popular categories are now prominently featured at the top for quick access, while intuitive icons for search, favorites, profile, and shopping cart enhance navigation, ensuring a seamless browsing and shopping experience.
Shop and browse the companies featured collections.
Best sellers featured on the home page to help users in finding popular and highly recommended products more easily.
Under each product, you'll see pricing, a favorite button, and an "Add to Basket" icon for each product, making the shopping experience more convenient.
Added an Instagram handle to the homepage, so users can stay connected with the latest updates, promotions, and the beautiful floral arrangements the store has to offer
At the bottom of the homepage, you'll now easily find key information such as hours, location, and contact details.
On the product page, you'll discover a brief flower arrangement description. You can easily select the bouquet size (small, medium, or large) and specify the quantity to customize your order.
Below, you can explore additional arrangements that other customers have also shown interest in
Poster designs
Hand drawn and illustrated poster design created specifically for the shop windows using Adobe Illustrator.
